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Here are some of the features and benefits of long-form video marketing:
Take your videos into your own hands or let me do the heavy lifting for you.
Both video styles require you to show your face and voice on screen, as this is what has worked best for my clients. In both cases, the audio can also be used as audio podcast content and/or transcribed as a blog article.
For the Solo Commentary you can use a smartphone in good condition - but a DSLR camera would be best. For the Duo Interview, my clients and I typically stick to the laptop webcam.
Filming inside without major background noise is the first step to good audio, but after that you can use your smartphone as a wireless microphone, a lavalier microphone, or your laptop's built-in microphone. My audio editing workflow uses audio filters to make the most of an otherwise average audio quality,
Diffused natural light is great! But you can also invest in a ring light or soft box lights. When we work together I will help you determine the best lighting setup with what you have.
A simple background is best that aligns the mood of your channel and brand. I will take note of colors and visual elements available to help you setup the best look and feel for your space.
I will examine your ideas and goals - combined with any existing business efforts you have to show - and come up with a plan specifically designed for your business.
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Once I receive your custom Action Plan request, I'll reach out with my recommendations and offer, including rates.
